Case studies › Alvin Farrier Supply
A 341% organic revenue lift for Alvin Farrier Supply
A top Texas farrier supplier expanding from brick-and-mortar to DTC · Equestrian Supply · Houston, TX
Results at a glance
- Monthly organic revenue: Baseline → +341% 8 months
- Monthly organic traffic: Baseline → +915% clicks
- Page 1 keyword rankings: 0 → 200 keywords
Background
Alvin Farrier Supply is one of the top farrier equipment suppliers in Texas. They sell products like horseshoes and hoof-care supplies to horse owners through both a brick-and-mortar store and their online shop.
The challenge
Alvin Farrier Supply's biggest bottleneck was that 90% of revenue came from their brick-and-mortar location, which made growth unpredictable and capped them at the Houston market.
They wanted to sell nationwide to open a new revenue stream and reach new customers. Most buyers become repeat customers once they enter the ecosystem, so the upside was significant.
What we did
This was a foundational e-commerce SEO build.
First, we wrote unique descriptions for every product, then split the catalog into specific, search-driven categories built around our proprietary Keyword Database.
Next, we drove top-of-funnel traffic to the site with blog posts that linked directly to relevant products. Each post was written to send readers toward a product. The posts answer the same questions horse owners now ask ChatGPT and Gemini, which gives AI clear pages to cite and link to.
Those positive user signals strengthened the product pages too, pushing many of their primary products to the top of Google.
A 341% organic revenue lift in eight months.
Alvin Farrier Supply saw major gains in both traffic and rankings, producing a 341% increase in organic revenue in just eight months. Organic traffic jumped more than 900%, and the store began ranking for over 200 page-one keywords, mostly direct product and collection pages.
Their revenue is now diversified between online and brick-and-mortar, letting their products reach new markets across the USA and beyond.
- +341%: Monthly organic revenue
- +915%: Monthly organic traffic
- 200: Page 1 keyword rankings
- Nationwide: Expanded from Houston-only to USA-wide
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