Case studies › Walker Roofing & Construction
Adding $1.5M in revenue in 6 months for Walker Roofing
Roofing contractor in Cleveland, Ohio · Roofing · Cleveland, OH
Results at a glance
- GBP calls per month: ~90 → 300+ calls / mo
- Peak calls in a month: None → 350 October 2025
- Annual revenue: $1.5M → $3M
Background
Walker Roofing & Construction had been building their business in Cleveland for years. Like most roofers who want to grow past word of mouth, they knew digital marketing needed to be part of the equation. So they hired an SEO agency to handle it.
Then another one. Then another.
The challenge
Walker had cycled through multiple marketing agencies with little to show for it. One SEO company stuck around for 2 years and website traffic barely moved. Results were unclear, the team couldn't explain what was actually being worked on, and leads stayed inconsistent month to month. Crews had to constantly adjust to seasonal swings and patchy pipeline coverage, which made planning impossible.
By the time Walker reached out to Tradewinds Media, trust in marketing agencies was thin. They needed proof that this time would be different.
What we did
Every engagement starts with two things: a technical audit of the website and a full keyword database built around what homeowners in Walker's market actually search for. Together, those two pieces become the SEO roadmap that drives everything else.
From there, we went straight into execution. Content production, backlink building, local PR campaigns, and optimization for AI search (ChatGPT, Claude, Gemini). The goal was to put Walker in front of homeowners everywhere they were looking, not just on Google.
Every move was tracked inside Walker's custom performance dashboard, giving full visibility into which pages were ranking, which keywords were driving leads, and how each campaign tied back to booked jobs.
2x revenue. 300+ calls per month. A new office in Columbus.
The first 3 months were a ramp period. Keyword rankings climbed steadily, impressions grew, and the foundation locked in.
By Month 4, lead flow exploded.
Walker hit a peak of 350 calls and form submissions in October 2025. Over a 6-month stretch, the business added $1.5M in top line revenue. Growth was strong enough that Walker expanded into a new office in Columbus, a natural next step into a larger Ohio metro.
- 2x — Annual revenue ($1.5M → $3M)
- 715 — GBP calls, Jun–Oct 2025
- +262.9% — GBP calls YoY
- 350 — Peak calls in October 2025
Want results like this?
Tradewinds Media builds organic revenue for DTC e-commerce brands across Google and AI search. See our SEO agency for ecommerce and AEO & GEO agency for ecommerce services, or book a call. Client outcomes are not a promise of future results.