About Tradewinds Media

Tradewinds Media helps DTC e-commerce brands win organic revenue from Google and AI search, and prove it. We run organic search, AI Overviews, ChatGPT, Perplexity, and Gemini as one integrated system.

The problem we're fixing

Every brand sells something different, but most growing DTC brands hit the same wall: paid acquisition keeps getting more expensive.

Meanwhile, search itself has split in two. Shoppers still Google, but more of them now ask ChatGPT, Perplexity, and Gemini for the best product in a category before they ever reach a store. When the AI names three brands, that decision happens before your ad ever loads.

We've watched too many brands get pitched by legacy SEO shops that ignore AI entirely, or “GEO” shops chasing a buzzword with no fundamentals behind it. Reports full of rankings. No honest conversation about revenue. Eventually the brand cancels and tries the next agency, hoping this one is different.

We started Tradewinds Media because we saw this pattern across e-commerce, and we knew it was fixable. Our focus is organic. We make DTC brands the one that gets found and recommended in every place shoppers search, from Google and AI Overviews to ChatGPT, Perplexity, and Gemini, then build the attribution layer so you can finally see the revenue it drives.

How we work

Revenue, not rankings

Rankings and AI mentions are interesting. Revenue pays the bills. We fix attribution first, then judge everything in dollars.

Full transparency, always

You get the shelf test, a monthly call, and a direct line. Ask what we did last Tuesday and we'll show you the screenshots.

Senior operators only

No offshore content farms, no sub-agencies. The person who scopes your campaign is the person running it.

Honest expectations

No guaranteed rankings, no “everyone left Google” nonsense. Honest numbers, time-bound benchmarks, screenshots over adjectives.

Austin Ryder, owner of Tradewinds Media

Austin has been in organic growth for nearly a decade. Running campaigns at agencies like NP Digital and GR0, he led SEO and content for brands including Adobe, Dell, TB12 Sports, Universal Technical Institute, and over 50 others.

Then he watched search split into Google and AI answers, and watched DTC brands get pitched by legacy SEO shops that ignored AI, or “GEO” shops chasing a buzzword with no fundamentals behind it. The brands he worked with deserved an honest, specialist partner who could do both.

So he bottled up the enterprise-agency playbook, minus the bloat, into a single framework built for DTC e-commerce brands. That framework became the foundation of Tradewinds Media. Today, Tradewinds helps DTC brands get found and recommended across Google and AI search, then proves the revenue with an attribution layer most agencies never bother to install.

Outside of business, Austin lives in Colorado with his family. He enjoys hiking, reading, weightlifting, running, and spending time with his wife and kids.

Our services

Client results